In a recent interview with TIME, Reggie Fils-Aimé talked about Miitomo and My Nintendo. He reconfirmed that Miitomo and My Nintendo will launch together by the end of the month and that My Nintendo will give benefits to Miitomo users. Nintendo also plans to grow on Miitomo similar to the way games like Super Smash Bros. and Splatoon have. Reggie then talked about how Miitomo is the fist step in their mobile initiative and is one of five apps planned to come out by March 2017.
Finally, Reggie touched on how he hopes Miitomo will help people reengage with Nintendo.
We know that many people have established habits with other social apps and services. We want to do something different. Maybe the best way to consider this is looking at your Mii as an intermediary. For example, if you’re on the phone talking to a friend, and that friend says of a mutual friend, ‘Hey, you’ll never guess what Chris told me.’ That person on the other end of the phone is your Mii. He’s working for you.
We expect people’s experience with Miitomo to be a rewarding one in its own right. But at the same time, it’s also a way to have them engage—or reengage—with Nintendo. The way they get involved with My Nintendo will reward them both figuratively and literally down the road. So Miitomo gets people involved with their friends. And one of those friends is Nintendo.